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Prostate Cymru to launch new awareness campaign

Prostate Cymru are set to launch new creative awareness campaign next week to help shine a light on prostate health.

The campaign aims to grow understanding around potential warning signs and arm people with the relevant facts.

Like most charities Prostate Cymru has been hit hard by 2020 and not just financially, with awareness sessions and events being postponed or cancelled. 

Wales’ primary prostate health charity has responded to external factors with determination and a readiness to adapt.

The first step involved switching to virtual event models, with popular Prostate Cymru fundraisers such as the Big Walk and Big Cycle taking place virtually. Whilst the Spring saw the introduction of a new initiative “Move in May” complimenting Government messaging around the importance of keeping active and wellbeing.

Previously the Prostate Cymru awareness agenda has been heavily reliant on face to face sessions and talks taking place throughout Wales, activities that in the current climate are not possible.

Speaking about the changes to the awareness programme, Prostate Cymru CEO Tina Tew said,

“Awareness is probably the most important word in the Prostate Cymru vocabulary. When Covid-19 hit we knew that we would need to rethink how we get our messaging out there.

“Our awareness talks usually take place in workplaces and social environments therefore, we have had to adapt in order to ensure that we can still have suitable channels in place to talk about prostate health.

“ The team have worked hard to establish a new virtual friendly awareness presentation, that  has already been very well received. It provides an easy to understand summary, of the “must know” facts surrounding prostate health.”

“Next up is our new creative campaign that will launch next week, focusing on the warning signs to look out for. We hope that the narrative will resonate with men and encourage them to go to our website to complete the symptom checker, which will provide guidance on the next steps.”

“We know from research that people can bury their heads in the sand when it comes to health and it is important to remember that warning signs don’t always mean cancer. However, by acknowledging and addressing them, quality of life can be greatly improved.”

The Prostate Cymru, awareness presentation is offered at no cost and will be available for businesses virtually to help educate their staff on prostate disease and cancer.

If you would be interested in using our virtual presentation for International Men’s Day, 19th November, please contact Owen Pugsley at [email protected]

Prostate Cymru recently partnered up with Rhondda Cynon Taf Staying Well at Work Project, for live online webinars featuring our Specialist Nurse, Gaynor Newton.

Our webinars with the Staying Well at Work project are quick, easy, and free.

If you’d like to sign up for our 30-minute, live, webinar on the 4th November, part of the Staying Well at Work project 2020 click here.

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