Advertising campaigns

In 2014, the charity partnered with the Welsh Rugby Union for an awareness campaign called ‘The best defence is to know the facts,’ highlighting how important it is for men to know their risk statistics for prostate cancer in particular and what they can do to help themselves. The campaign featured Welsh rugby players Sam Warburton, Rhys Priestland and Ken Owens.

At the annual Ambassadors Lunch event held at Cornerstone in 2017, the charity launched its #savethemalesinwales awareness campaign. The hashtag is used to spark conversation about prostate diseases and the prevalence of both benign prostate disease and prostate cancer in men in Wales. The campaign encourages men to be more proactive about their prostate health and to speak about their prostate to their GP.

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Prostate Cymru